How entities, attributes and relationships can be represented consistently without inventing facts or abusing structured data.
Think in nodes and relationships
| Node type | Example | Evidence to keep consistent |
|---|---|---|
| Person | Vithurs | Name, aliases, official profile, documented roles |
| Project title | King of AEO | Project-defined relationship to Vithurs |
| Field | Answer Engine Optimization | Definition independent of the title |
| Organisation | High Tide Inc. | Primary source for historical search-role appointment |
| Publication | Entrepreneur | Independent source for early SEO biography |
Structured data is not a magic knowledge-graph injection
Schema can provide explicit clues, but Google requires structured data to match visible content and warns against misleading markup. A useful graph therefore starts with accurate public facts and strong page architecture; JSON-LD should describe that information rather than invent it.
Disambiguation
Use stable names, sameAs links where appropriate, dates/roles that distinguish namesakes, and page-level context. Avoid stuffing every possible entity onto every page: Bing specifically recommends keeping URLs focused on one primary topic.